Strategic designer, who loves what she does

Hi, I’m Ivana — a freelance brand and web designer helping startups, founders, and small creators build strong digital identities.

Before transitioning into design, I worked in development and engineering, where I learned how to think strategically, solve problems, and build experiences with both structure and functionality in mind. That technical background now shapes the way I approach branding and web design today.

I specialize in:

  • visual identity design

  • tech branding

  • responsive web design

  • Framer websites

  • creative direction for small businesses

I love working with ambitious startups and independent creators because every project feels personal. My goal is never just to create something visually appealing — it’s to design brands that communicate clearly, connect emotionally, and help businesses grow.

Every project is built collaboratively, with careful attention to strategy, usability, and detail, so clients leave with a brand that feels authentic, professional, and ready to scale.

Let’s create something extraordinary together.

The values that keep me moving forward

As a freelance designer, I want to provide the best service to you and your new brand. The way I work reflects my values.

Transparency

You can rely that I will be transparent with what my process includes and what work you're paying for.

Transparency

You can rely that I will be transparent with what my process includes and what work you're paying for.

Communication

At every step of the design process, I like to keep clear communication with you, so that you feel secure in your choice to trust me with designing your visuals.

Communication

At every step of the design process, I like to keep clear communication with you, so that you feel secure in your choice to trust me with designing your visuals.

Curiosity

I have the drive to always learn new things and advance my skills. This can only mean that I will be able to deliver the best results.

Curiosity

I have the drive to always learn new things and advance my skills. This can only mean that I will be able to deliver the best results.

Experience

Freelance Graphic and Web Designer

2024 - Present

Self-Employed

Junior Graphic Designer

2023 - 2024

Front-End Web Developer

2019 - 2023

Building something worth recognizing?

My goal is to make the branding process seamless and empowering, leaving you with a brand identity that truly stands out and grows with your business.

Building something worth recognizing?

My goal is to make the branding process seamless and empowering, leaving you with a brand identity that truly stands out and grows with your business.

Building something worth recognizing?

My goal is to make the branding process seamless and empowering, leaving you with a brand identity that truly stands out and grows with your business.